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Lots has changed since we started 10 years ago:

Social media is now the biggest media, consultants are becoming agency holdings and data the big star. So after ten years as the ad agency that works for ad agencies, we think it’s time for a change.

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For PR agencies that get asked to launch a big player in the energy market

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Vattenfall for Scenarii

We received a call one day from Caroline Escande, the brilliant planner at Scenarii, a PR agency in Paris. Would we be interested in pitching for the French launch of Vattenfall, Sweden’s leading energy company? We pitched, we won and we produced a campaign we love with Didier Barcelo of Henry, thanks to a great client: Olivier Antsett.

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For pharma companies looking to spice things up

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Reproquinol for Vetoquinol

For those of us not in the agricultural field, animal reproduction is a given. But apparently this is not true… not even for rabbits. Vetoquinol, a French veterinary laboratory developed a line of products that can help and they asked us to find a way of making this known. We believe communicating a simple promise in an impactful way is always the best way to go. Luckily, they agreed and S&M bunny was born.

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For countries trying to get other countries to drink their beer

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Japanese Craft Beer for Sopexa USA

Sopexa is a French agency with over 20 offices worldwide that specializes in beverages, food & lifestyle. Their US and Japan offices were invited to pitch for a campaign promoting Japanese Craft Beers on the US market from the ground up: concept, logo, key visuals, merchandising… the whole package. We decided to try and see what would happen if we represented the US craft beer culture and drinkers in traditional Japanese style, and invited them to drink in a new language.

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For in-house agencies looking for something that is out of this world

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X-Files for Fox Latin America

André Takeda, VP Creative Services of FOX Latin America has terrific in-house teams, but sometimes he invites others to collaborate. He asked us to give him a hand in creating buzz around the new X-Files season (Season 11), something that would happen off screen and could amplify in social media to drive viewership of the season premiere. We got nerdy and asked ourselves: UFOs crash all the time, like cars, but… who tows and fixes them?

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For guys running for President

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Binner 2015 Campaign

In 2011, Hermes Binner was the runner up in the Argentine presidential election. The former governor of the province of Santa Fe decided to run again in 2015 and his advisor Miguel Roig called us to give a hand. We did not have a lot of experience, but knew the right people for the job: Karina Terso and Alejandro Alvaro. With them we developed the whole campaign for the primaries, from strategy to logo… down to the pin!

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For products that need a bitchin’ demo

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Samsung for Cheil

Bruno Moreira, CD at Cheil Paris called us because he needed a viral video to launch the latest Galaxy phone. A product which is great but not significantly different, loaded with features like predictive text and a stylus. “Help me find something different” he said. We found the idea, the artist Mambo, the production and post house WTF/Chicle and put them together to show off the possibilities of this new phone.

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For a startup that needs to be tuned into France

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Wix France

Nothing is nicer than being recommended by a client. This is what happened when Valérie Kalifa, marketing manager for Wix France called us on Olivier Altmann’s recommendation. They had tapped Altmann&Pacreau for their TV campaign, but they were too busy and suggested Wix call us. The result is an incredibly international campaign: an idea for an Israeli company, that runs in France, shot in Argentina, created by an Argentine & Canadian team with music from a great Canadian studio.

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Didier Zakine
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Didier Zakine

Didier took his first steps in the business in France, joining the ranks of the L'Oréal group, specifically the marketing departments of Gemey Maybelline and Elsève. He jumped over to the agency side when he joined Publicis and later the local agency Venise as Commercial Director. Over the years, he has accompanied advertisers such as L'Oréal, Givenchy, Kodak and Iams Eukanuba. He moved to Argentinawith his family at the beginning of 2008 for his MBA, where the idea of creating Les Argentins was born. He is married to Jessica - an Architect - and has three children, Elea, Even and Amos. In 2011, the Zakines decided to return to France to be closer to their loved ones and to develop Les Argentins in Europe.

Mariano Favetto
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Mariano Favetto

Mariano began his career in the most creative Argentinean agency of his time: Lautrec Saatchi & Saatchi, before embarking on a world tour with Saatchi & Saatchi. He held Creative Direction roles at the New York, Toronto, Sydney and Paris subsidiaries where he created memorable campaigns for Toyota, Sony and Procter & Gamble. His work, seen around the world, has received over 150 awards in advertising festivals. Upon returning to Buenos Aires, he founded Les Argentins with Didier where he is the Creative Director and puts together teams from all over the world for our projects. He is also married to a Jessica - advertising Account Manager- and they have two boys, Lucca and Massimo.

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